BYU Law Review
Rights
© 2010 J. Reuben Clark Law School
Recommended Citation
Ariel Katz,
Beyond Search Costs: The Linguistic and Trust Functions of Trademarks,
2010 BYU L. Rev.
1555
(2010).
Available at: https://digitalcommons.law.byu.edu/lawreview/vol2010/iss5/3